Our brand is a masculine twist on today's fashion. We design for the men that like to stand out in a room and make a bold statement. A SIR demands attention and that is what we give them.
We also believe not everything needs to be strong and bold. Life also has a playful side. A SON is someone who likes fashion but wants to have fun with it.
We know our product is that good that when he sees you in it he can not wait to take you home and get you out of it!
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